Top Consumer Finance Apps in Uruguay: Q2 2025 Performance

In the second quarter of 2025, the top consumer finance applications in Uruguay showed varied performance, as captured by Sensor Tower's data. Below, we delve into the trends for each of the leading apps on a unified platform.

eBROU, published by BROU, maintained a consistent presence with weekly downloads fluctuating between 3.9K and 7.7K. An upward trend was noted in early May, reaching a peak of 7.7K downloads in the first week of June. The app's active users started at approximately 387K, dipping slightly mid-quarter, but ended strong at around 414K by the end of June.

Banco Santander Uruguay, managed by Banco Santander, experienced moderate download activity, peaking at 6.7K in early May. Active users hovered around 200K, with a slight increase towards the quarter's end, reaching approximately 215K.

OCA saw a stable pattern in weekly downloads, with a notable peak of 4.3K in early June. Active users demonstrated a steady increase initially but tapered towards the end of the quarter, concluding at around 91K.

Itaú UY showed a steady download rate, peaking at 3.3K in early June. Active users remained stable, with a slight decrease towards the end of June, ending at approximately 141K.

Finally, BBVA Uruguay exhibited a consistent download pattern, with a high of 2.5K in early June. The app's active user base grew gradually, reaching about 52K by the end of the quarter.

These insights reflect the dynamic nature of the consumer finance app market in Uruguay, with each app showing unique trends in user engagement and downloads. For more detailed analytics and insights, visit Sensor Tower.